Come meet the Peterson's Harley-Davidson team!
Peterson's Harley-Davidson® of Miami Admin
Ira was born in Philadelphia, PA, and spent 30 years in the music business doing sales & marketing before switching to the world of Harley-Davidson® in 1998. Ira joined the Peterson family in 2001 after running two dealerships in the New York and New Jersey market.
Emily was born and raised in Weston, MA, just outside of Boston. She moved to Florida in the early 80’s where she worked for a national corporation for 16 years and a private organization for 10 years. Emily has over 26 years’ experience in administration. She has been employed with Peterson’s since 2013 as the Office Manager in the Accounting Office where she handles payroll and various accounting and Human Resource tasks as well.
Administration, Finance & Title Clerking
Hilario was born and raised in Miami, FL. He joined Peterson’s Harley-Davidson® in August of 2015 as Administrative Support Specialist and Receptionist, then went to Service as all-round support for the advisors and the cashier.
Mariela is from Florida...thats all I got
Peterson's Harley-Davidson® South Admin
Owner / General Manager
'Love what you do, and you'll never work a day in your life". Drew is a lucky man - he is able to combine his passion and love for motorcycles into his lifes work. Come in, take a look around, and say hello!
Drake has been born with, lived, and breathed Harley-Davidson his whole life !
Director of Operations
Jody was born and raised in Miami, FL and has been with the Peterson family since 1999! She is one of a very small group of women who runs a Harley-Davidson® Dealership.
Alice has been with us at Peterson's since 2014.
Tracy is a native Miamian who has been with the Peterson family since 2003 and has been riding for over 10 years! She is a proud owner of a 1997 Fat Boy.
Internet Sales, I.T. Support
Mike has been riding since he was 15 (OK, it was a Yamaha!) and loves the lifestyle. He comes from an I.T. background and has been a customer for many years before joining the staff. He has been our HOG director for 7 years and loved it!
Event Coordinator & Marketing Associate
Laura was born in Caracas, Venezuela
Peterson's Harley-Davidson® of Miami Motorcycle Sales
Eddie was born and raised in Madrid, Spain. He has been riding all his life and always had a passion for motorcycles. Eddie came to join the Peterson team in 2015. He prefers riding his Softail Deluxe when time permits - Eddie is bilingual.
Sales Floor Manager
Daniel is originally from Bogota, Colombia. He has been in the hospitality business for the past 12 years and was ready and looking forward to a career change. He is very excited to being part of a great American legacy.
Bobby was born in Miami, Florida. He has been around Harleys his entire life. His father got him hooked as a kid and he's been riding ever since. Bob has been with Peterson’s since 2008. His knowledge of Harleys as well as his passion for the product has kept him on top of the game. Bob recently traded in his '15 FLHXS for a 2017 FLHXS Superior Blue 107ci with a Stage 4 motor. This bike really moves!!
Andrea REALLY Loves Gummie Bears!!!
Peterson's Harley-Davidson® South Motorcycle Sales
Danny has been involved in the motorcycle business for 8 years, he rides a Road Glide and is always willing to give a helping hand.
Assistant Sales Manager
Our Assistant Sales Manager is cooler than a polar bear’s toe nail. He is also the VP of the Young Bloodz and rides a Softail. He is also a huge Star Wars fan and often sports Star Wars socks - ask to see them!
Assistant Business Manager
Young Bloodz President and he rides a cholo’d out FLHTP.
Born in Venezuela, Hector completed his collage studies in Missouri at Southeast Missouri State University with BS in Marketing. After many years on the production side of the music industry he joined the Peterson’s family in February of 2016. He is very proud of his 2014 Road King Police Special.
Peterson's Harley-Davidson® of Miami Service
Stuart is our Service Manager. Originally from Glasgow, Scotland, he has been in the United States since 1993 and became a citizen in 2008. He has been a Harley-Davidson® technician for more than two decades, and he started with us at Peterson's in 2004. He became our Shop Foreman in 2007, and stepped up to Service Manager in 2011. Stuart used to race Super Sport and was Mid-Atlantic Champion in 1999!
Corey rides a Dyna with a very worked 120 motor.
Warranty Admin / Service Support
"Made In Denmark", imported and now in Florida for more than 20 years, Lottehas been with us since 2004; the first 2 years in MotorClothes® then managing the Rental department for 11 years. She is now helping Stuart with all the extra work that needs attention in the Service department i.e. warranty claims, leases etc. She speaks a few different languages, has a degree in Graphic IT, and rides her '04 Deuce like she stole it.
Senior Service Advisor
Jose is from Jamaica, Queens, N.Y. He is a licensed motorcycle Road Racer and has always had a passion for speed. Worked for many years in the aviation industry; airframe mechanic, then cargo operations planner for United Airlines. Came to Peterson's in 2005 and started in the Parts & Accessories department, but quickly moved over to become a service advisor.
Mark is a man of very few words...
Ramfis works at the back parts counter and makes sure the technicians get the parts they need to repair customer bikes, so they can get back on the road in a timely manner. He REALLY loves Ketchup!!
Service Advisor / Chrome Consultant
Peterson's Harley-Davidson® South Service
Laz has been with the Peterson family since 2006 as a Service Consultant.
Assistant Service Manager
Karen joined our family back in 1998 and is our Warranty Administrator with background in both Service & Parts Departments. When she is not working, she is cooking & baking for everyone here
Dave "Diesel" Moore
Dave has been with the Peterson family for 20 years now! He has experience in most Departments such as Service, Parts, and Motorcycle Sales.
Rody has hung around our store for many years before joining the staff in 2012. He has experience in Service & Parts Departments. He is a horsepower junkie with a wicked fast Street Glide.
Shane’s parents have been customers of the Peterson family since the late 80’s. He spent most weekends at the dealership as a kid and started riding at the age of 8! He has ridden only Harley-Davidson®s for over 10 years now and joined the family in 2012.
Bernardo is a Certified Master Technician that joined our family in 2002. He is also a DYNO Tuning Specialist and rides a Street Glide.
Wade has been with the Peterson family for over a decade, not only is he a Master Technician but also a DYNO Tuning Specialist!
Willy is from Colombia and has been with the Peterson family for many years. He has a passion for our older Iron Heads and evolution engines.
Dante has been our driver for almost a decade making sure your motorcycle arrives safely to its destination.
Peterson's Harley-Davidson® of Miami Parts & Accessories
Director, Parts & Accessories and Motorclothes
"Many years of combined experience provide you a knowledgeable and dedicated staff who are here for one thing...to share the Peterson's Harley-Davidson® Experience with you." Peggy stands by her teams; whether it is the Parts & Accessories or the MotorClothes® department, she will make sure you get the right merchandise or part, she will do her best to provide the kind of customer service she was trained to provide in her earlier careers at Disney and Publix just to name a few. Peggy was born and raised in Miami, Florida, and except for a "trip to Disney" she's always been a Miami girl. Peggy has been a big part of the Peterson team since 2002.
Gene is working both front and back Parts counters with many years of experience. He is our Warranty Administrator as well. Playing golf is his greatest passion, plays whenever he can.
Parts & Accessories Master
William was born and raised in Puerto Rico, where he also retired from a career in law enforcement before coming to the United States. He has spent 10-years in the U.S. Marine Corps; we thank you for your service, William. You can definitely say that William has been there, done that. He has been with us since 2010 and is tri-lingual as well; Spanish, English, and Portuguese. His 2018 Road Glide and parachuting are his big passions.
Parts & Accessories Specialist
Paco has been with our Parts & Accessories department since December 2016. He is originally from Lima, Peru and has been living in Miami, FL for the past 7 years. He loves spending time with his wife Michelle. He enjoys his dogs as well as his Koi pond where he has many Koi. Paco loves to ride his 'Monster' - a Road Glide Ultra named Sick Bitch. P.S. He loves to Karaoke
Parts & Accessories Specialist
Peterson's Harley-Davidson® South Parts & Accessories
Customer Service Manager, Parts & Accessories Manager
Juany "Silver Mohawk" Acevedo
Mr. Silver Mohawk has been part of our family for many years; he started back in 2004. He is the Customer Service Manager, H.O.G.® Manager, Parts Manager, and Service Director. He does it all! Balla (Baya)!
Shipping & Receiving Manager
Mike was born and raised in Pueblo, CO. An accomplished master welder he moved to Miami and spent many years in restaurant management before he joined the Peterson’s family in July 2017. Here he is with his most excellent 2018 Road King Special.
Iggy rides a Special black & yellow Street Glide, speaks English, Spanish, & Portuguese! He’s been part of our family since 2004.
Jon joined Peterson's in 2018.
Jose loves to ride, and was the originator of the new "Breakfast Club" ride on Sunday mornings. He'd love for you to join in!
Peterson's Harley-Davidson® of Miami General Merchandise / Motorclothes
Director, Parts & Accessories and Motorclothes
Being a rider myself, I know your needs when it comes to selecting the perfect riding gear.
Lisa was born in Jamaica. She came to the US when she was only 3 years old. She has more than 17 years experience in the retail business and is always ready to help you out. Lisa started with us at Peterson's in 2014.
Alondra was born in Nicaragua, she is very good at getting you whatever your looking for, come on in and say Hi.
Ali has non stop energy, she can point you in the right direction for whatever you need. Come on in and try to keep up with her.
Shipping & Receiving
Peterson's Harley-Davidson® South General Merchandise / Motorclothes
Sandy started working with the Peterson family back in 2008 as a MotorClothes® Associate.
Motorclothes Floor Supervisor
Vanessa can sell water to a drowning person!
Kennya will keep things in order on the floor and help you add some Harley® to your style.
Milixza "Millie" Rossell
Millie joined the Peterson family in 2018.
Peterson's Harley-Davidson® of Miami Social Media / Events
Social Media / Events Coordinator
Marketing Advise: Don't be boring in marketing. Be creative, be different.
Peterson's Harley-Davidson® of Miami Riding Academy
Riding Academy Associate
Javier has Nicaraguan roots and is bi-lingual. Just purchased a Road King. It's good to be King...
We are all happy to see you here, and be able to help you - welcome to Peterson's!