Celebrating 120 Years of Iconic Memories
William S. Harley and childhood friend Arthur Davidson work on a motor-bicycle that lays the ground work for a prototype machine that competed in a Milwaukee motorcycle race at State Fair Park.
Harley-Davidson introduces an improved V-Twin model with 811cc of displacement and mechanically operated intake valves.
A new five-story structure is built where motorcycle production exceeds 16,000 units.
World War I breaks out requiring high demand for motorcycles from the United States military. More than 20,000 Harley-Davidson motorcycles are produced to serve overseas in the war.
1939 - 1945
World War II follows where Harley-Davidson received two Army-Navy “E” Awards which were given for Excellence in Production.
Harley-Davidson streamlines production, introduces new models such as the Bobcat and Rapido. Competition heats up with Japanese motorcycle manufacturers.
Harley-Davidson embraces a retro appeal of its motorcycles with improved technical and performance features that increased ownership throughout the United States.
The introduction of the Fat Boy propelled Harley-Davidson to reclaim its spot as sales leader in the market.
Harley-Davidson celebrates its 100th anniversary with a large event featuring performances from Elton John, Kid Rock, and Tim McGraw.
A 130,000 square foot Harley-Davidson Museum opens in the Menomonee Valley of Milwaukee, Wisconsin in 2008.
Harley-Davidson features dozens of models including the electric LiveWire, the Harley-Davidson Street, and the Pan America 1250 Special.