About Us - South Miami

About Us - South Miami

Few Harley® dealerships in the country can boast the family legacy of Peterson's Harley-Davidson® in South Miami, Florida. Born from humble beginnings, Peterson's Harley-Davidson® was founded in 1954 by "Phil" Peterson in Key West, Florida. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with paradise and bought "the little shop at the end of the road."

Hard work, dedication, attention to detail and a focus on customer service guarantee

At Peterson's Harley-Davidson®, our customers come first.

Our mission statement is:

"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Peterson's Harley-Davidson® has a large selection of new Motorcycles, like the Sportster®, Dyna®, Softail® and others, that you can purchase at reasonable prices from attentive, friendly sales people ready to help you with your choices. In addition to our wide selection of new motorcycles, our large inventory of used Harley-Davidson® motorcycles for sale ensures our customers will find a bike to fit their budget.

The Service Department has a Harley® trained & certified staff of technicians & mechanics with over 150 years of combined experience. Our mechanics are available to work on complicated projects or simply tune your bike to perfection. With a huge Parts Department staffed by experts, customers get just what they are looking for. Our new, secure, On-line Ordering System and expanded MotorClothes® and Accessories Department will allow you to purchase anything from stylish jewelry to top quality leather apparel right from the comfort of your home. With the customer always in the forefront of our minds, Peterson's Harley-Davidson® is here to serve you. In a greedy world, where "quantity" has replaced "quality", our family traditions - passed from father to son - are a testament to old-time values and pride in ownership. We invite you to stop by & let us prove that this family-owned & operated business still believes the customer is number one!

Why Purchase from Your Local Dealer?

  • Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
  • Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
  • Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
  • Local Economy - Local purchases help to keep tax dollars and people at work in your community.